The Keyword Tutorial is the shortest possible route to web marketing success for freelancers, creatives and small business owners. Most freelancers and localized small businesses are competing with businesses that don't have a handle on web marketing. This gives you the edge! By taking the few steps in this book, you will have a much better chance of showing up at the top of Google.
This book has simple instructions, and everything you need to prepare information for your web designer, or any web-savvy person, so searchers can actually find you online. There are four worksheets to print out as many times as needed.
Written by a web designer who has worked with small business owners for 10 years in Santa Fe, NM, The Keyword Tutorial takes advantage of the lessons learned in optimizing her clients' websites. Visit designer Hope Kiah's Keyword Coach Site.
Here is the Table of Contents:
1 Keywords are the Foundation of Your Site 6
2 Defining Your Niche: Your Ideal Client 7
3 Uncovering the Best Keywords 8
4 Understanding the Competition 9
5 Organizing Your Keywords 11
6 Picking the Winners 12
7 Keywords in HTML Tags 13
8 Page Elements that Help Your Conversion Rate 14
9 Content is Queen 16
10 Back Links 17
11 Back Links through Blogging 18
12 Back Links through Article Directories 20
13 SMM: Social Media Marketing 21
14 The Links in This Book 22
15 Keywords Worksheet Spreadsheet 23
16 Web Page Keywords Worksheet 24
17 Page Elements Worksheet 26
17 Competitor Analysis Worksheet 27
If you have any questions about this book, feel free to contact the author, Hope Kiah, at hope@keyword-coach.com.
For more information and free keyword video tutorials,
visit www.keyword-coach.com.
Only $15, this ebook has everything you need to
prepare your web pages for your web designer!
